Vol. 28 No. 3 (2025)

This issue of Journal of Economics, Business, and Accountancy Ventura (Volume 28, No. 3) presents three insightful studies exploring key aspects of entrepreneurship, marketing, and organizational behavior. The first article examines the entrepreneurial skills critical to the commercialization of pineapple fiber woven textiles, highlighting how creativity, business management, and networking drive economic empowerment in local communities. The second study investigates the impact of celebrity endorser credibility on consumer purchase intentions, offering valuable insights for marketing strategies. The third research delves into organizational dynamics, analyzing how perceptions of justice and work motivation influence employee performance, with organizational commitment playing a nuanced moderating role. Together, these contributions provide a comprehensive perspective on sustainable business practices, consumer behavior, and workplace productivity.