Development formulation of crafts weaving batik ikat East Java: Strategic block and interconnection

Authors

  • Didiek Tranggono UPN Veteran Jawa Timur
  • Jojok Dwiridhotjahjono UPN Veteran Jawa Timur
  • Maria Indira Aryani UPN Veteran Jawa Timur
  • Resa Rasyidah UPN Veteran Jawa Timur

DOI:

https://doi.org/10.14414/jebav.v18i2.445

Keywords:

Batik Tenun Ikat, Strategic Block, Interconnection, Strategy

Abstract

Batik tenun ikat has been the traditional legacy in some areas of East Java. This research is based on the findings and analysis on batik tenun ikat in Kediri and Lamongan. The data were collected from observation, in depth-interview, and printed documentations. The SWOT analysis showed that batik tenun ikat in Kediri and Lamongan got the position number two (2). Thus, the priority strategies are 1) extending partnership, 2) diversification of products and 3) e-marketing and integrated one-web destination. In applying those strategies the need of implementation of strategic block and interconnection is inevitable. Strategic blocs and interconnection would deeply increased the connectivity among the actors and hence between the economic elements.

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Published

2015-08-28

How to Cite

Tranggono, D., Dwiridhotjahjono, J., Indira Aryani, M., & Rasyidah, R. (2015). Development formulation of crafts weaving batik ikat East Java: Strategic block and interconnection. Journal of Economics, Business, and Accountancy Ventura, 18(2), 167–178. https://doi.org/10.14414/jebav.v18i2.445