Vol. 15 No. 01 (2025)

The latest issue of the Journal of Business and Banking (JBB) presents a diverse collection of empirical studies that explore critical dimensions of contemporary business practices, digital transformation, and financial performance across various sectors. This edition features research on patient satisfaction and loyalty in public healthcare, the impact of ESG-based accounting standards on non-financial corporate performance, and the adoption of biometric technology in digital banking among Generation Z and Millennials. Additionally, it examines the moderating role of gender in service quality and student satisfaction, the optimization of content marketing strategies, and the psychological antecedents of purchasing intentions. Financial behavior, banking efficiency during crises, dividend policy models, and freelance tutor loyalty further enrich this volume, offering valuable insights for academics, practitioners, and policymakers navigating the evolving landscape of business and finance.