Enhancing SME Export Performance in Indonesia: The Role of Learning Orientation and Pro-expansion Network Quality

Tria Mei Dian Sari; Augusty Tae Ferdinand; Farida Indriani

doi:10.14414/jebav,28(1)2025,4836

Authors

Tria Mei Dian Sari Universitas Diponegoro
Augusty Tae Ferdinand Department of Management, Universitas Diponegoro, Semarang, Indonesia
Farida Indriani Department of Management, Universitas Diponegoro, Semarang, Indonesia

DOI:

https://doi.org/10.14414/jebav,28(1)2025,4836

Keywords:

learning orientation, pro-expansion network quality, international market selection, export performance

Abstract

This study explores the mediating role of pro-expansion network quality on the relation
ship between learning orientation and export performance, the moderating impact of
competitive intensity on the association between pro-expansion network quality and ex
port performance, and the effect of international market selection on export performance.
This research employed a deductive approach, grounded in the Resource-Advantage The
ory, and a quantitative research design. Empirical model testing was conducted on SME
exporters in Central Java and Yogyakarta, Indonesia, using SEM AMOS. The findings
reveal that all the direct relationships exert positive effects. In addition, this study ad
dresses the research gap by demonstrating that pro-expansion network quality is a sig
nificant mediator. However, there is no moderating role of competitive intensity. Pro
expansion network quality positively correlates with export performance, regardless of
the level of competition. Practically, these results highlight the importance of SMEs in
investing in continuous learning, building pro-expansion network quality, and carefully
deciding the international market selection to improve export performance. Limitations
include the emphasis on a singular strategic orientation, mediator and moderator varia
bles, a particular geographic region, and firm size, and the use of a cross-sectional data
design. Future research should explore other strategic orientations, mediators, modera
tors, and more diverse samples while employing longitudinal methods.

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