Enhancing SME Export Performance in Indonesia: The Role of Learning Orientation and Pro-expansion Network Quality
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Keywords

learning orientation
pro-expansion network quality
international market selection
export performance

How to Cite

Sari, T. M. D., Ferdinand, A. T., & Indriani, F. (2025). Enhancing SME Export Performance in Indonesia: The Role of Learning Orientation and Pro-expansion Network Quality. Journal of Economics, Business, & Accountancy Ventura, 28(1), 41-56. https://doi.org/10.14414/jebav.v28i1.4836

Abstract

This study explores the mediating role of pro-expansion network quality on the relation
ship between learning orientation and export performance, the moderating impact of 
competitive intensity on the association between pro-expansion network quality and ex
port performance, and the effect of international market selection on export performance. 
This research employed a deductive approach, grounded in the Resource-Advantage The
ory, and a quantitative research design. Empirical model testing was conducted on SME 
exporters in Central Java and Yogyakarta, Indonesia, using SEM AMOS. The findings 
reveal that all the direct relationships exert positive effects. In addition, this study ad
dresses the research gap by demonstrating that pro-expansion network quality is a sig
nificant mediator. However, there is no moderating role of competitive intensity. Pro
expansion network quality positively correlates with export performance, regardless of 
the level of competition. Practically, these results highlight the importance of SMEs in 
investing in continuous learning, building pro-expansion network quality, and carefully 
deciding the international market selection to improve export performance. Limitations 
include the emphasis on a singular strategic orientation, mediator and moderator varia
bles, a particular geographic region, and firm size, and the use of a cross-sectional data 
design. Future research should explore other strategic orientations, mediators, modera
tors, and more diverse samples while employing longitudinal methods.

References

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Assadinia, S., Kadile, V., Gölgeci, I., & Boso, N. (2019). The effects of learning orientation and marketing programme planning on export performance: Paradoxical moderating role of psychic distance. International Small Business Journal: Researching Entrepreneurship, 37(5), 423-449.

Aziz, N. A., & Omar, N. A. (2013). Exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: SME (exporters) perspectives. Journal of Business Economics and Management, 14(Supplement 1), S257-S278.

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