Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia
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Supplementary Files

Supplementary files Strategic feasibility study approach: A case study in a full-service independent hotel
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Keywords

Hotel feasibility study
PEST analysis
Porter’s five forces
Resource-Based View
Captal budget.

How to Cite

Saepudin, P., Putra, F. K. K., & Adrian, I. G. A. W. (2019). Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia. Journal of Economics, Business, and Accountancy Ventura, 22(1), 59-71. https://doi.org/10.14414/jebav.v22i1.1662
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Abstract

The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porter’s five forces and Resource-Based View (RBV). A case study was conducted in a full-service independent four-star hotel project in Bandung, Indonesia. This study used a direct observation from the researchers in the hotel project and secondary data analysis from related documents to support the investigation. Finally, It also used capital budget calculation for recommendation for the feasibility of the hotel project. It showed that apparently the hotel X investment is feasible to proceed. Some recommendations are given for hotel owners related to the business environment analysis and in creating a feasibility study specifically design for the hotel business. Managerial implication of this study can be useful for companies in making the right decisions in the development or expansion, and to minimize the long-term losses. Limitation of this research is in only analyzing one hotel in a four-star classification; further analysis can be applied in different location, classification, and different types of hotel service.

References

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Cheng, D. S. Y. (2013). Analyze the hotel industry in porter five competitive forces. Journal of Global Business Management, 9(3), 52.

Church, J. R., & Ware, R. (2000). Industrial organization: a strategic approach. Irwin McGraw Hill Boston.