Pengaruh kegunaan, kesesuaian, keuntungan Relatif, motivasi hedonik dan risiko yang dirasakan terhadap penggunaan mobile banking bank mandiri Surabaya yang dimediasi niat perilaku nasabah

Muhammad Ilham Mandrata, Yudi Sutarso

Abstract


Mobile banking has been popular as banking service in  a couple years. Many bank in indonesian have this service, which has attention from customers and make customers using mobile banking services. The study aims to examine the influence perceived usefulness, compatibility, relative advantage, hedonic motivation and perceived risk on usage mobile-banking of Mandiri Bank in Surabaya dedicated by customer’s behaviour intentions. In this research data collected by questionnaires to 125 responden which using Mandiri mobile-banking. Sampling technique used is judgement sampling. To analysis the hyputhesis, using partial least square. This research represent to perceived usefulness, compatibility, relative advantage, hedonic motivation and perceived risk. The result of research generate perceived usefulness, relative advantage has positive effect and significant, a while compatibility, hedonic motivation has positive effect but not significant and last perceived risk has negatif effect and significant with behaviour intentions


Keywords


perceived usefulness, compatibility, realtive advantage, hedonic motivation, perceived risk, usage and behaviour intentions



DOI: http://dx.doi.org/10.14414/jbb.v9i1.1501

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