Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia

Noormalita Primandaru; Nuning Kristiani; Pian Pareallo

doi:10.14414/jbb.v12i2.3495

Vol. 12 No. 2 (2022), Articles

Vol. 12 No. 2 (2022)

Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia

Articles

DOI: 10.14414/jbb.v12i2.3495

Published 2023-04-10

Noormalita Primandaru⁺⁻
Nuning Kristiani⁺⁻
Pian Pareallo⁺⁻

Noormalita Primandaru

STIE YKPN Yogyakarta

Nuning Kristiani

STIE YKPN Yogyakarta

Pian Pareallo

STIE YKPN Yogyakarta

PDF

Keywords

brand identity
brand attachment
brand image
brand loyalty

How to Cite

Primandaru, N., Kristiani, N., & Pareallo, P. (2023). Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia. Journal of Business & Banking, 12(2), 203-215. https://doi.org/10.14414/jbb.v12i2.3495

Abstract

The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand loyalty. This research is a survey research with a questionnaire in the form of a Google form as an instrument in this study. The sample in this study was Yogyakarta students who wore Geoff Max shoes, totaling 152 respondents. Data testing using SPSS. The results of the study found that brand identity had a positive but not significant effect on consumer brand loyalty Geoff Max footwear, brand attachment had a positive and significant effect on consumer brand loyalty Geoff Max footwear, and brand image had a positive and significant effect on consumer brand loyalty. Geoff Max shoes. Through this research, it is expected that it can share useful information and can provide some suggestions regarding brand identity, brand attachment, brand image, and brand loyalty from a student perspective for Geoff Max Footwear in developing his business.

References

Algifari. (2016). Statistika Induktif Untuk Ekonomi dan Bisnis. Unit Penerbit dan Percetakan STIM YKPN, Yogyakarta.

Arikunto, S. (2002). Prosedur Penelitian-Suatu Pendekatan Praktek (Edisi 5 Ce). Rineka Cipta, Jakarta.

Barreda, A., Nusair, K., Wang, Y., Bigihan, A., & Okumus, F. (2013). Brand Emotional Attachment in Travel Social Network Website: The Long-term Goal for Travel Organizations. In Proceedings of The 18th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Washington, DC, USA.

Bastian, D. A. (2014). Analisis Pengaruh Citra Merek (Brand Image) dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia. Jurnal Manajemen Pemasaran Petra, 2(1), 1â€“9.

Bennett, R., & Rundle-Thiele, S. (2014). Customer Satisfaction Should Not be The Only Goal. Journal of Service Marketing, 4 (1), 514â€“523.

There are 30 references. More references >>

Algifari. (2016). Statistika Induktif Untuk Ekonomi dan Bisnis. Unit Penerbit dan Percetakan STIM YKPN, Yogyakarta.

Arikunto, S. (2002). Prosedur Penelitian-Suatu Pendekatan Praktek (Edisi 5 Ce). Rineka Cipta, Jakarta.

Barreda, A., Nusair, K., Wang, Y., Bigihan, A., & Okumus, F. (2013). Brand Emotional Attachment in Travel Social Network Website: The Long-term Goal for Travel Organizations. In Proceedings of The 18th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Washington, DC, USA.

Bastian, D. A. (2014). Analisis Pengaruh Citra Merek (Brand Image) dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia. Jurnal Manajemen Pemasaran Petra, 2(1), 1â€“9.

Bennett, R., & Rundle-Thiele, S. (2014). Customer Satisfaction Should Not be The Only Goal. Journal of Service Marketing, 4 (1), 514â€“523.

Budiastuti, D., & Bandur, A. (2018). Validitas Dan Reliabilitas Penelitian. Mitra Wacana Media, Jakarta.

Cahyo, Kristian Nur. (2020). Perancangan Promosi Geoff Max Sepatu Asal Bandung Melalui Media Poster Digital. Thesis, Universitas Komputer Indonesia.

Caroline, O., & Brahmana, K. M. R. (2018). Pengaruh Brand Image Terhadap Brand Loyalty Melalui Brand Satisfaction Pada Merek Imaparts. Universitas Kristen Petra, 6(1), 10-15

Ghozali, I. (2009). Aplikasi Analisis Multivariat Dengan Program SPSS. Badan Penerbit Universitas Diponegoro, Semarang.

Giddens, N. (2012). Brand Loyalty, Missouri Value Added Development Center. The University of Missouri.

Hair, J. F., Black, B., Babin, B. J., & Anderson, R. E. (2010). Multivari-ate Data Analysis: Global Perspective (7th Edition). Pearson Edu-cation.

Hung, H. (2014). Attachment, Identification, and Loyalty: Examining Mediating Mecanismsacross Brand and Brand Community Contexts. Journal of Brand Management, 21(8), 594â€“614.

Kementerian Perindustrian Republik Indonesia. (2019). Indonesia Produsen Alas Kaki Terbesar Keempat Di Dunia. Retrieved from kemenperin.go.id:https://kemenperin.go.id/artikel/20539/Indonesia-Produsen-Alas-KakI-Terbesar-Keempat-Di-Dunia.

Kleine, S. S., & Baker, S. M. (2014). An Integrative Review of Material Possession Attachment. Academy of Marketing Science Review, 2004 (01), 1-35.

Kotler, P., & Keller, K. L. (2016). Marketing Management (13th Editi). Pearson Prentice Hall.

Kurniawan, H. H. (2017). Pengaruh Perceived Quality Terhadap Brand Loyalty Melalui Mediasi Brand Image Dan Brand Trust. (Studi pada Brand Restoran McDonaldâ€™s di Kota Malang). Jurnal Dan Manajemen, 4(2), 228â€“239.

Leckie, C., Nyadzayo, M. W., & Johnson, L. W. (2016). Antecedents of Consumer Brand Engagement and Brand Loyalty. Journal of Marketing Management, 1â€“21.

Mallar, L., Krohmer, H., Hoyer, W. D., & Nyffenegger, B. (2011). Emotional Brand Attachment and Brand Personality: The Relative Importance of The Actual and The Ideal Self. Journal of Marketing, 75(4), 35â€“52.

Musapat, M., & Armia, S. (2018). Pengaruh Persepsi Kualitas Dan Kesadaran Merek Terhadap Loyalitas Merek Dengan Citra Merek Sebagai Variabel Mediasi Pada Pengguna Lampu LED Hannochs Di Banda Aceh. Jurnal Ilmiah Ekonomi Manajemen, 3(2), 96â€“110.

Park, C. W., Macinnis, D. J., Priester, J., & Eisingerich, A. B. (2010). Brand Attachment and Brand Attitude Strengthâ€¯: Conceptual and. 74 (11), 1â€“17.

Purbasari, D. M., & Purnamasari, D. L. (2016). Anteseden Keterikatan Merek dalam Membangun Hubungan Merek pada Konsumen (Kepercayaan, Kepuasan, dan Komitmen) terhadap Loyalitas. Prosiding Elektronik (e-Proceedings) SNIRT FT UNTAG Cirebon, 5(1).

Putra, Y. P. A. (2010). Pengaruh Identitas Merek Terhadap Kepuasan Pelanggan Dan Loyalitas Merek. Skripsi Universitas Pembangunan Nasional Veteran Jatim, 1-71

Rahmawati, D., Kusniawati, A., & Kasman. (2020). Pengaruh Identitas Merek Terhadap Loyalitas Konsumen Samsung Smartphone (Studi Kepada Konsumen Albani Celluler Rajadesa). Business Management and Enterpreneurship Journal, 2(1), 20â€“27.

Schiffman, L. G., & Kanuk, L. L. (2014). Customer Behavior. Prentice Hall International.

Septian, R. (2016). Pengaruh Brand Image Terhadap Loyalitas Konsumen Produk Sepatu Converse. Skripsi Universitas Sanata Dharma Yogyakarta, 2, 1-92.

Setiadi, N. J. (2003). Perilaku Konsumen. Kencana.

Thomson, M. (2015). The Ties That Bind: Measuring The Strength of The Ties That Bind Consumers Emotional Attachments to Brands. Journal of Consumer Psychology, 15(1), 77â€“91.

Tingkir, C. F. (2014). Pengaruh Identitas Merek Terhadap Loyalitas Merek Melalui Citra Merek Dan Kepercayaan Merek Toyota. Jurnal Manajemen Pemasaran, 8(2), 62â€“69.

Widikusyanto, M. J. (2014). Peran Keterikatan Merek dalam Membangun Loyalitas Pelanggan (The Role Of Brand Attachment In Building Customer Loyalty). Jurnal Manajemen, 4(1), 10-15.

Winarno, M. (2013). Metodologi Penelitian Dalam Pendidikan Jasmani (2nd Editio). Penerbit Universitas Negeri Malang (UM PRESS).

Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia

Keywords

How to Cite

Download Citation

Abstract

References