A Study Of Investor Financial Behavior on Online Trading System in Indonesian Stock Exchange: E-Satisfaction, E-Loyalty, And E-Trust

Rohmad Fuad Armansyah

doi:10.14414/jebav.v23i1.2176

Vol. 23 No. 1 (2020), Articles

Vol. 23 No. 1 (2020) Pages 69-84

A Study Of Investor Financial Behavior on Online Trading System in Indonesian Stock Exchange: E-Satisfaction, E-Loyalty, And E-Trust

Rohmad Fuad Armansyah⁺⁻

Rohmad Fuad Armansyah

Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya

DOI: 10.14414/jebav.v23i1.2176

Published 30-07-2020

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Keywords

financial behavior
e-satisfaction
e-loyalty
e-trust
SEM-PLS

How to Cite

Armansyah, R. F. (2020). A Study Of Investor Financial Behavior on Online Trading System in Indonesian Stock Exchange: E-Satisfaction, E-Loyalty, And E-Trust. Journal of Economics, Business, & Accountancy Ventura, 23(1), 69-84. https://doi.org/10.14414/jebav.v23i1.2176

Abstract

The online trading system allows traders to enter orders directly into the system via electronic media immediately and directly. This condition will affect the level of customer satisfaction while increasing customer loyalty. This research examines financial behavior in terms of satisfaction, trust, and loyalty in the use of an online trading system in the Indonesian stock exchange. Data was collected through an electronic questionnaire for the Indonesia Stock Exchange investors using convenience sampling. As many as 255 respondent data were obtained and processed using PLS-SEM (Structural Equation Modeling-Partial Least Square) approach. The results show that financial behavior, e-trust, e-satisfaction have an effect on the creation of e-loyalty of online trading system users in the Indonesia Stock Exchange. This suggests that the online trading system providers must improve their system's perceived satisfaction, including the features of advice and support in making purchasing decisions.

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A Study Of Investor Financial Behavior on Online Trading System in Indonesian Stock Exchange: E-Satisfaction, E-Loyalty, And E-Trust

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