Factors Affecting Expectancy for Character Growth in Online Games and Their Effect on Gamers' Loyalty

Authors

  • Izzuddin Alghifari Universitas Indonesia
  • Rizal Edy Halim

DOI:

https://doi.org/10.14414/jebav.v22i3.1873

Keywords:

online game, expectancy for character growth, online gamer loyalty, learning, novelty, escapism, enjoyment, social value, audio-visual value, value for money

Abstract

This study aims to understand the effect of expectancy for character growth (learning, novelty, escapism, enjoyment, social value, audio-visual value, and value for money) on online games towards online gamer loyalty. This quantitative research uses a purposive sampling method with a sample of 375 respondents. The data were processed using the Structural Equation Modeling (SEM) method. The results showed that learning, escapism, audio-visual value, and value for money have a positive effect on expectancy for character growth. However, novelty, enjoyment, and social value do not have an effect on expectancy for character growth. Furthermore, expectancy for character growth has a positive effect on online gamer loyalty. Therefore, game developers need to know the fantasy of gamers, improve the quality of graphics, and provide discounts to increase gamers’ loyalty

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Published

2020-02-17

How to Cite

Alghifari, I., & Halim, R. E. (2020). Factors Affecting Expectancy for Character Growth in Online Games and Their Effect on Gamers’ Loyalty. Journal of Economics, Business, and Accountancy Ventura, 22(3), 298–308. https://doi.org/10.14414/jebav.v22i3.1873

Issue

Vol. 22 No. 3 (2019): December 2019 - March 2020

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Articles

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Copyright (c) 2020 Izzuddin Alghifari, Rizal Edy Halim

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.