The Effect of Tax Socialization, Superior Service, and Service Quality on Taxpayers’ Satisfaction and Compliance

Authors

  • Sukesi Sukesi Universitas Dr. Soetomo
  • Isroim Yunaidah Universitas Dr. Soetomo

DOI:

https://doi.org/10.14414/jebav.v22i3.1698

Keywords:

socialization effectiveness, superior service, satisfaction, taxpayers’ compliance.

Abstract

The impact of valuable services for taxpayers will increase the aware-ness and compliance of taxpayers. This study aims to explore whether there is a direct or indirect effect on the effectiveness of tax socialization, superior service products, and the quality of services to taxpayer satisfaction and taxpayer compliance. The study was conducted at the East Java Provincial Revenue Agency through 48 motorized vehicle service units, with a purposive sampling set at 426 respondents in the Gresik, Bangkalan, Mojokerto, Surabaya, Sidoarjo and Lamongan regions with 2014 ownership of motorized vehicle years. With SEM analysis, the results of the study stated that there were significant direct or indirect effectiveness of tax socialization, superior service products, and quality of service to taxpayers' satisfaction and compliance as a mediating variable. The implication is that if the Central Tax Office conducts tax socialization effectively on target, provides superior service products, and delivers quality of services in all districts/cities in East Java Province, they will be able to get people to comply by voluntarily paying motor vehicle taxes on time.

References

Ahn, J., Back, K. J., & Choe, Y 2019, ‘ Customers’ needs satisfaction: A scale validation with refinement in the integrated resort setting’, International Journal of Hospitality Management, vol. 82, no. 1, pp.39-47.

Afthanorhan, A., Awang, Z., Rashid, N., Foziah, H., & Ghazali, P. 2019, ‘Assessing the effects of service quality on customer satisfaction.’ Management Science Letters, vol. 9, no. 1, pp. 13-24.

Agnihotri, R., Dingus, R., Hu, M. Y., & Krush, M. T. 2016, ‘Social media: Influencing customer satisfaction in B2B sales.’ Industrial Marketing Management, vol. 53, pp. 172-180.

Ananda, P. R. D. A., Kumadji, S. & Husaini, A. 2015, ‘Pengaruh Sosialisasi Perpajakan, Tarif Pajak, Dan Pemahaman Perpajakan Terhadap Kepatuhan Wajib Pajak (Studi pada UMKM yang Terdaftar sebagai Wajib Pajak di Kantor Pelayanan Pajak Pratama Batu)’, Jurnal Perpajakan (JEJAK), vol. 6, no. 2, pp. 1–9.

Andreas, A. & Savitri, E. 2015, ‘The Effect of Tax Socialization , Tax Knowledge , Expediency of Tax ID Number and Service Quality on Taxpayers Compliance With Taxpayers Awareness as Mediating Variables’, Procedia - Social and Behavioral Sciences. Elsevier B.V., 211 (September), pp. 163–169.

Antanegoro, R. Y., Surya, D. & Sanusi, F. 2017, ‘Analisis Pengaruh Inovasi Produk, Inovasi Layanan Dan Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Nasabah’, Jurnal Riset Bisnis dan Manajemen Tirtayasa, vol. 1 no. 2, pp. 167–179.

Casal, S., Kogler, C., Mittone, L., & Kirchler, E. 2016, 'Tax compliance depends on voice of taxpayers', Journal of Economic Psychology, vol. 56, no. 1, pp. 141-150.

Chatfield, A. T. 2009, 'Public service reform through e-government: a case study of ‘e-Tax’in Japan', Electronic Journal of e-Government, vol. 7. no 2, pp. 135-146

Dharma, G. P. E. D. & Suardana, K. A. 2014, ‘Pengaruh Kesadaran Wajib Pajak, Sosialisasi Perpajakan, Kualitas Pelayanan Pada Kepatuhan Wajib Pajak’, E-Jurnal Akuntansi Universitas Udayana, vol. 6, no. 1, pp. 340–353.

Herawati, H., Lusiana, S. & Tabroni, R. 2017, ‘The Effectiveness of The Socialization Strategy of Taxation Regulation in Establishing Taxpayer's Objectives in Tax Rights and Obligations’, Advances in Economics, Business and Management Research, vol. 43 (Icas), pp. 101–103.

Herawati, H., Tabroni, R. & Lusiana, S. 2018, ‘The Effectiveness of The Tax Regulation Socialization Strategies on Tax Payers’ Comprehension and Compliance In Implementing Their Tax Obligations’, The International Journal Of Business Review, vol. 1, no. 2, pp. 145–154.

Herryanto, M. & Toly, A. A. 2013, ‘Pengaruh Kesadaran Wajib Pajak, Kegiatan Sosialisasi Perpajakan, dan Pemeriksaan Pajak terhadap Penerimaan Pajak Penghasilan di KPP Pratama Surabaya Sawahan’, Tax & Accounting Review, vol. 1, no. 1, pp. 124–135.

Kasiri, L. A., Cheng, K. T. G., Sambasivan, M., & Sidin, S. M 2017, 'Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty', Journal of Retailing and Consumer Services, vol. 35, no. 4, pp. 91-97.

Kepmen PAN Nomor 25/M.PAN/2/2004 tentang Pedoman Umum Penyusunan Indeks Kepuasan Masyarakat Unit Pelayanan Instansi Pemerintah.

Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. 2018, Marketing management: an Asian perspective. Pearson.

Kotler, P. & Keller, K. L. 2018, Manajemen Pemasaran. 13th edn. Jakarta.

Kotler, P. T. 2007, Marketing Management.

Kurniawan, R. C. 2016, ‘Inovasi kualitas pelayanan publik pemerintah daerah’, Fiat Justisia Journal of Law, vol. 10, no. 3, pp. 569–586.

Laporan Akuntabilitas Kinerja Instansi Pemerintah (LAKIP) tahun 2014 s/d 2016 Badan Pendapatan Daerah Provinsi Jawa Timur.

Kasiri, L. A., Cheng, K. T. G., Sambasivan, M., & Sidin, S. M. 2017, 'Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty.' Journal of Retailing and Consumer Services, vol. 35, pp. 91-97.

Ngo, V. M., & Nguyen, H. H. 2016, 'The relationship between service quality, customer satisfaction and customer loyalty: An investigation in Vietnamese retail banking sector', Journal of Competitiveness, vol. 8, pp. 103 - 116

Obeng, E., Nakhata, C., & Kuo, H. C 2019, 'Paying it forward: The reciprocal effect of superior service on charity at checkout', Journal of Business Research, vol.98, pp. 250-260.

Omondi, J. A., & Theuri, J. M. 2019, 'Effect of taxpayer awareness and compliance costs on tax compliance among small scale traders in Nakuru town, Kenya', International Academic Journal of Economics and Finance, vol. 3(3), pp. 279-295.

Peraturan Menteri Pendayagunaan Aparatur Negara dan Reformasi Birokrasi Nomor 14 Tahun 2017 tentang Pedoman Penyusunan Survei Kepuasan Masyarakat

Peraturan Menteri Dalam Negeri Nomor 16 Tahun 2014 Tentang Sistem Manajemen Kinerja Di Lingkungan Kementerian Dalam Negeri

Pentti, J., Juha, M., & Outi, U 2017, The Structure and Formation of Customer value in B-to-B Services. In The Customer is NOT Always Right?. Marketing Orientationsin a Dynamic Business World, vol.1, pp. 237-241.

Putri, A. R. S. & Jati, I. K. 2013, ‘Faktor-Faktor Yang Mempengaruhi Kepatuhan Wajib Pajak Dalam Membayar Pajak Kendaraan Bermotor Di Denpasar’, E-Jurnal Akuntansi Universitas Udayana, vol. 2, no. 3, pp. 661–677.

Rahayu, P. A. 2016, ‘Pengaruh Sosialisasi Peraturan Perpajakan , Pelayanan Account Representative , dan Pemeriksaan PPN LB Restitusi setelah Modernisasi terhadap Kepuasan Wajib Pajak : Studi Empiris Kantor Pelayanan Pajak Madya Bandung’, Jurnal Akuntansi, vol. 8, no. 2, pp. 175–202.

Razmerita, L., Kirchner, K., & Nielsen, P. 2016, 'What factors influence knowledge sharing in organizations? A social dilemma perspective of social media communication.' Journal of knowledge Management, vol. 20 no. 6, pp. 1225-1246.

Rouf, M. A., Babu, M. A., Khatun, M. A., Rasel, M., & Kumar, A. 2019, 'Measuring Customer’s Satisfaction Level and Service Gap Between bKash and Rocket in Bangladesh.' American Journal of Marketing Research, vol. 5 no. 2, pp. 29-35.

Setyorini, C. T. & Susilowati, D. 2018, ‘Analysis of Implementation of SMEs Tax Enforcement: The effects of tax justice dimensions, understanding of tax account- ing on SME‟s tax compliance’, Journal of Economics, Business, and Accountancy Ventura, vol. 21, no. 1, pp. 1–12.

Simpen, I. N., Abdi, M. N., Fahlevi, M., & Noviantoro, R. 2019, 'The Effect of Socialization, Sanction, and E-Filing on Annual SPT Reporting', In E3S Web of Conferences, vol. 125, pp. 22001.

Sistem Layanan Samsat Terintegrasi Online Kantor Bersama Samsat Se-Jatim – 2017

Solicha, E. K. 2015, ‘Tingkat Kepatuhan Wajib Pajak Ditinjau Dari Penerapan Tiga Layanan Unggulan Samsat Jawa Timur (Studi Pada Wajib Pajak Kendaraan Bermotor Kantor Bersama Samsat Malang Kota – UPT Dipenda Jatim Malang Kota)’, Jurnal Mahasiswa Perpajakan, vol. 5, no. 2, pp 1-13.

Sukesi 2011, ‘Analisis Konsekuensi Kualitas Pelayanan Tehadap Kepuasan Masyarakat (Kajian pada Pengguna Pelayanan Publik Dinas Perhubungan & LLAJ Provinsi Jawa Timur )’, Jurnal Manajemen dan Kewirausahaan, vol. 13, no. 1, pp. 61–75.

Sukesi 2014, ‘The Behavioral Consequences of Customers Satisfaction Index in East Java Integrated Licensing Services (Pelayanan Perijinan Terpadu- P2T)’, IAMURE International Journal of Business and Management, vol. 8, pp. 17 - 37.

Sukesi 2017, ‘Analisis Kepuasan Masyarakat Pada Kantor Pelayanan Perizinan Terpadu (KPPT) Kota Mojokerto’, Ekspektra: Jurnal Bisnis dan Manajemen, vol. 1, no. 2, pp. 124–137.

Sulastiyono, A. 2011, Manajemen Usaha Jasa Sarana Pariwisata dan Akomodasi : Manajemen Penyelenggara Hotel. Bandung: CV Alfabeta.

Surat Edaran Direktur Jendral Pajak Nomor SE – 22/PJ./ 2007 tentang Penyeragaman Sosialisasi Perpajakan Bagi Masyarakat

Susanto, H. 2012, Membangun Kesadaran dan Kepedulian Sukarela Wajib Pajak. Available at: http://www.pajak.go.id.

Tiraada, T. A. 2013, ‘Kesadaran Perpajakan, Sanksi Pajak, Sikap Fiskus Terhadap Kepatuhan WPOP Di Kabupaten Minahasa Selatan’, Jurnal EMBA, vol. 1, no. 3, pp. 999–1008.

Tjiptono, F. 2012, Manajemen Jasa. Yogyakarta: Andi.

Uppal, M. A., Ali, S., & Gulliver, S. R. 2018, Factors determining eâ€learning service quality. British Journal of Educational Technology, vol. 49, no. 3, pp 412-426.

Valdez-Juárez, L. E., Beltramino, N. S., Limón-Ulloa, R., & Alicia, E. 2019,. The Quality of the Service, Superior Value Generator in the Restaurant Sector. International Journal of Marketing Studies, vol. 11, no. 3, pp. 87 - 105.

Van Lierop, D., & El-Geneidy, A. 2016, Enjoying loyalty: The relationship between service quality, customer satisfaction, and behavioral intentions in public transit. Research in Transportation Economics, vol. 59, pp 50-59.

Witono, B. 2008, ‘Peranan Pengetahuan Pajak Pada Kepatuhan Wajib Pajak’, Jurnal Akuntansi dan Keuangan, vol. 7, no. 2, pp. 196–208.

Young, A. et al. 2016, ‘Individual tax compliance in China : a review’, International Journal of Law and Management, vol. 58, no. 5, pp. 562–574.

Yuan, Q., & Gao, Q. 2019, ‘Is SERVQUAL Reliable and Valid? A Review from the Perspective of Dimensions in Different Typical Service Industries‘. In International Conference on Human-Computer Interaction pp. 338-351 Springer, Cham.

Zuckerman and Markham 2006, Pengertian Layanan Unggulan. Available at: https://manajemenrumahsakit.net/2013/07/konsep-layanan-unggulan-di-rumah-sakit-dalam-konteks-rs-publik/

www.e-samsat.jatimprov.go.id

http://www.dipendajatim.go.id

Downloads

Published

2020-03-06

How to Cite

Sukesi, S., & Yunaidah, I. (2020). The Effect of Tax Socialization, Superior Service, and Service Quality on Taxpayers’ Satisfaction and Compliance. Journal of Economics, Business, and Accountancy Ventura, 22(3), 347–359. https://doi.org/10.14414/jebav.v22i3.1698