MAIsCap-MARKETING ARCHITECTURAL ISOLATING CAPABILITY AS ANTECEDENTS FOR SUCCESS OFNEW PRODUCT DEVELOPMENT. Journal of Economics, Business, and Accountancy Ventura, [S. l.], v. 16, n. 3, p. 487–502, 2013. DOI: 10.14414/jebav.v16i3.227. Disponível em: https://journal.perbanas.ac.id/index.php/jebav/article/view/227. Acesso em: 18 sep. 2025.