M Ilfitriah A, Nurhadi M. Peran Brand Image dalam Memediasi Pengaruh eWOM dan Pemasaran Digital terhadap Purchase Intention. JBB [Internet]. 2026 Jul. 28 [cited 2026 Oct. 7];15(2):301-15. Available from: https://journal.perbanas.ac.id/index.php/jbb/article/view/5533