Pengaruh citra merek, iklan, kualitas yang dirasa terhadap keputusan pembelian sim card Telkomsel di Surabaya. Journal of Business & Banking, [S. l.], v. 9, n. 1, p. 160–177, 2019. DOI: 10.14414/jbb.v9i1.906. Disponível em: https://journal.perbanas.ac.id/index.php/jbb/article/view/906. Acesso em: 18 sep. 2025.