Author Details

Rizal Edy, Halim, University of Indonesia, Indonesia

  • Vol 16, No 3 (2013): December 2013 - Articles
    CAUSE-RELATED MARKETING: MODERATION EFFECT OF CUSTOMER VALUES ON THE INFLUENCE OF CAUSE-BRAND FIT, FIRM MOTIVES AND ATTRIBUTE ALTRUISTIC TO CUSTOMER INFERENCE AND PARTICIPATION INTENTION
    Abstract  PDF