Handoyo AS. The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province. JEBAV [Internet]. 2015 Dec. 30 [cited 2026 Feb. 4];18(3):351-66. Available from: https://journal.perbanas.ac.id/index.php/jebav/article/view/506