CAUSE-RELATED MARKETING: MODERATION EFFECT OF CUSTOMER VALUES ON THE INFLUENCE OF CAUSE-BRAND FIT, FIRM MOTIVES AND ATTRIBUTE ALTRUISTIC TO CUSTOMER INFERENCE AND PARTICIPATION INTENTION. JEBAV [Internet]. 2013 Nov. 16 [cited 2025 Aug. 9];16(3):473-86. Available from: https://journal.perbanas.ac.id/index.php/jebav/article/view/226