“THE INFLUENCE OF CUSTOMERS PERSPECTIVES AND PREFERENCES ON THE CUSTOMER-ORIENTED BANK MARKETING MIX STRATEGIES”. Journal of Economics, Business, and Accountancy Ventura 16, no. 2 (August 1, 2013): 259–272. Accessed August 9, 2025. https://journal.perbanas.ac.id/index.php/jebav/article/view/184.