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“CAUSE-RELATED MARKETING: MODERATION EFFECT OF CUSTOMER VALUES ON THE INFLUENCE OF CAUSE-BRAND FIT, FIRM MOTIVES AND ATTRIBUTE ALTRUISTIC TO CUSTOMER INFERENCE AND PARTICIPATION INTENTION”, JEBAV, vol. 16, no. 3, pp. 473–486, Nov. 2013, doi: 10.14414/jebav.v16i3.226.