“CAUSE-RELATED MARKETING: MODERATION EFFECT OF CUSTOMER VALUES ON THE INFLUENCE OF CAUSE-BRAND FIT, FIRM MOTIVES AND ATTRIBUTE ALTRUISTIC TO CUSTOMER INFERENCE AND PARTICIPATION INTENTION” (2013) Journal of Economics, Business, and Accountancy Ventura, 16(3), pp. 473–486. doi:10.14414/jebav.v16i3.226.