The effect of marketing mix and after sales service toward brand equity. Journal of Economics, Business, and Accountancy Ventura, [S. l.], v. 22, n. 1, p. 123–136, 2019. DOI: 10.14414/jebav.v22i1.1671. Disponível em: https://journal.perbanas.ac.id/index.php/jebav/article/view/1671. Acesso em: 18 sep. 2025.