The Effectiviness of Promotional Benefit Towards Buying Intention Moderated By The Brain’s Tendency of Consumers. Journal of Economics, Business, and Accountancy Ventura, [S. l.], v. 20, n. 1, p. 89–95, 2017. DOI: 10.14414/jebav.v20i1.439. Disponível em: https://journal.perbanas.ac.id/index.php/jebav/article/view/439. Acesso em: 8 aug. 2025.