CAUSE-RELATED MARKETING: MODERATION EFFECT OF CUSTOMER VALUES ON THE INFLUENCE OF CAUSE-BRAND FIT, FIRM MOTIVES AND ATTRIBUTE ALTRUISTIC TO CUSTOMER INFERENCE AND PARTICIPATION INTENTION. Journal of Economics, Business, and Accountancy Ventura, [S. l.], v. 16, n. 3, p. 473–486, 2013. DOI: 10.14414/jebav.v16i3.226. Disponível em: https://journal.perbanas.ac.id/index.php/jebav/article/view/226. Acesso em: 9 aug. 2025.