THE INFLUENCE OF CUSTOMERS PERSPECTIVES AND PREFERENCES ON THE CUSTOMER-ORIENTED BANK MARKETING MIX STRATEGIES. Journal of Economics, Business, and Accountancy Ventura, [S. l.], v. 16, n. 2, p. 259–272, 2013. DOI: 10.14414/jebav.v16i2.184. Disponível em: https://journal.perbanas.ac.id/index.php/jebav/article/view/184. Acesso em: 9 aug. 2025.