The Role of Social Media Activities to Enhance Brand Equity. Journal of Economics, Business, and Accountancy Ventura, [S. l.], v. 25, n. 1, p. 20–30, 2022. DOI: 10.14414/jebav.v25i1.2881. Disponível em: https://journal.perbanas.ac.id/index.php/jebav/article/view/2881. Acesso em: 18 sep. 2025.