Pidada IAI, Purnama Sari DMF, Indah Parwati NPSF. Factors affecting purchase decision by applying green marketing campaign. JBB [Internet]. 2022 Oct. 18 [cited 2025 Dec. 7];12(1):85-96. Available from: https://journal.perbanas.ac.id/index.php/jbb/article/view/3128