Analisis Brand Equity terhadap Keputusan Pembelian (Studi Kasus Coffee Toffee Surabaya). Journal of Business & Banking, [S. l.], v. 10, n. 1, p. 1–18, 2020. DOI: 10.14414/jbb.v10i1.1862. Disponível em: https://journal.perbanas.ac.id/index.php/jbb/article/view/1862. Acesso em: 17 sep. 2025.