Pengaruh brand image dan brand trust sebagai variabel intervening dalam memilih universitas. Journal of Business & Banking, [S. l.], v. 9, n. 2, p. 229–246, 2020. DOI: 10.14414/jbb.v9i2.1978. Disponível em: https://journal.perbanas.ac.id/index.php/jbb/article/view/1978. Acesso em: 28 aug. 2025.