Kesadaran merek, citra merek, persepsi terhadap kualitas dan pengaruhnya terhadap niat beli sepeda motor Honda Vario di Surabaya. Journal of Business & Banking, [S. l.], v. 9, n. 1, p. 19–35, 2019. DOI: 10.14414/jbb.v9i1.1648. Disponível em: https://journal.perbanas.ac.id/index.php/jbb/article/view/1648. Acesso em: 28 aug. 2025.