Pengaruh persepsi kualitas, sikap merek, dan preferensi merek terhadap niat pembelian pada minuman susu frisian flag di Surabaya. Journal of Business & Banking, [S. l.], v. 8, n. 2, p. 177–194, 2019. DOI: 10.14414/jbb.v8i2.1544. Disponível em: https://journal.perbanas.ac.id/index.php/jbb/article/view/1544. Acesso em: 8 aug. 2025.