Pengaruh kesadaran moral, citra merek, dan word of mouth terhadap niat pembelian Nintendo switch di Surabaya. Journal of Business & Banking, [S. l.], v. 8, n. 1, p. 71–89, 2018. DOI: 10.14414/jbb.v8i1.1543. Disponível em: https://journal.perbanas.ac.id/index.php/jbb/article/view/1543. Acesso em: 8 aug. 2025.