Pengaruh citra merek, kemasan dan iklan terhadap perilaku pembelian konsumen pada produk minuman isotonik Mizone di Surabaya. Journal of Business & Banking, [S. l.], v. 5, n. 1, p. 33–50, 2015. DOI: 10.14414/jbb.v5i1.471. Disponível em: https://journal.perbanas.ac.id/index.php/jbb/article/view/471. Acesso em: 20 aug. 2025.