Novitasari, A. and Suryani, T. 2018. Peran kepercayaan merek, citra merek, dan celebrity endorsement terhadap loyalitas merek bedak tabur Wardah. Journal of Business & Banking. 7, 2 (Apr. 2018), 251–262. DOI:https://doi.org/10.14414/jbb.v7i2.999.