Stiawan E, Rahmat Syah TY. The Effectiviness of Promotional Benefit Towards Buying Intention Moderated By The Brain’s Tendency of Consumers. JEBAV [Internet]. 2017 Aug. 10 [cited 2025 Oct. 8];20(1):89-95. Available from: http://journal.perbanas.ac.id/index.php/jebav/article/view/439