INTENTION TO PURCHASE THE PRIVATE LABEL BRAND: THE ROLES OF FINANCIAL RISK PERCEPTION, PRICE, AND VALUE CONSCIOUSNESS FOR CONSUMERS OF HYPERMARKET IN SURABAYA. JEBAV [Internet]. 2013 Apr. 1 [cited 2025 Sep. 18];16(1). Available from: http://journal.perbanas.ac.id/index.php/jebav/article/view/129