STIAWAN, Evan; RAHMAT SYAH, Tantri Yanuar. The Effectiviness of Promotional Benefit Towards Buying Intention Moderated By The Brain’s Tendency of Consumers. Journal of Economics, Business, and Accountancy Ventura, Surabaya, v. 20, n. 1, p. 89–95, 2017. DOI: 10.14414/jebav.v20i1.439. Disponível em: http://journal.perbanas.ac.id/index.php/jebav/article/view/439. Acesso em: 8 oct. 2025.