INTENTION TO PURCHASE THE PRIVATE LABEL BRAND: THE ROLES OF FINANCIAL RISK PERCEPTION, PRICE, AND VALUE CONSCIOUSNESS FOR CONSUMERS OF HYPERMARKET IN SURABAYA. Journal of Economics, Business, and Accountancy Ventura, [S. l.], v. 16, n. 1, 2013. DOI: 10.14414/jebav.v16i1.129. Disponível em: http://journal.perbanas.ac.id/index.php/jebav/article/view/129. Acesso em: 18 sep. 2025.