Social Media Marketing and Branding in Creating Willingness to Pay Premium Prices: A Study of Home Brand Tea Products. Journal of Economics, Business, and Accountancy Ventura, [S. l.], v. 27, n. 3, p. 385–399, 2025. DOI: 10.14414/jebav.v27i3.4744. Disponível em: http://journal.perbanas.ac.id/index.php/jebav/article/view/4744. Acesso em: 18 sep. 2025.