Pengaruh kesadaran merek, kualitas yang dirasakan, dan sikap merek pada , niat beli biskuit oreo di Surabaya. Journal of Business & Banking, [S. l.], v. 8, n. 2, p. 195–212, 2019. DOI: 10.14414/jbb.v8i2.1548. Disponível em: http://journal.perbanas.ac.id/index.php/jbb/article/view/1548. Acesso em: 18 sep. 2025.