Analisis strategi pemasaran UMKM menggunakan pendekatan kualitatif fenomenologi dalam era MEA. Journal of Business & Banking, [S. l.], v. 5, n. 2, p. 283–298, 2016. DOI: 10.14414/jbb.v5i2.708. Disponível em: http://journal.perbanas.ac.id/index.php/jbb/article/view/708. Acesso em: 18 sep. 2025.